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Tidemark vs Plausible: an honest comparison

How Tidemark and Plausible differ on hosting, self-hosting, features and price, and who each one suits. Written by the Tidemark team, with the gaps stated plainly.

We make Tidemark, so we are not a neutral party. We have tried to be fair, to say where other tools are the better choice, and to keep claims about other products to things you can check yourself.

Plausible is the tool that made simple, privacy-friendly analytics popular, and it is a big reason Tidemark exists: our dashboard, tracking script and Events API follow its conventions on purpose. So the honest answer to “Tidemark or Plausible?” is that they are close cousins that make different trade-offs. This page lays them out. We make Tidemark, so check anything that matters to you against Plausible’s own site, since plans and features change.

The short version

  • Pick Plausible if you want a mature, hosted product from a dedicated team with a long track record.
  • Pick Tidemark if you want to run analytics yourself on ordinary PHP hosting or a small Docker container, or if you want a free-to-start hosted plan with a lower price.

What they have in common

  • No cookies and no personal data stored, so there is usually no consent banner to build for analytics alone (see do you need a cookie banner, which is not legal advice).
  • One page with the numbers that matter: visitors, pageviews, bounce rate, visit duration, sources, pages, countries, devices and goals.
  • A small tracking script and an Events API for custom events and goals.
  • Open source, and a hosted version if you do not want to run it.

Where they differ

TidemarkPlausible
Self-hosting needsA PHP host (shared hosting works) or one Docker container; SQLite, MySQL, MariaDB or PostgreSQLA server with Docker and a ClickHouse database alongside Postgres (Community Edition)
LicenseMITAGPL
Hosted planFree to start, Pro at $7 a monthPaid plans from a monthly fee, with a trial
Funnels, revenue goals, saved segments and journeysYes (Pro on Cloud, included when self-hosting)Yes
Plausible-compatible scriptYes, by designNative
Import from PlausibleYes, from its CSV exportNot applicable
Public dashboards with your brandingYes, on Pro and free when self-hostingShared links are available

Check Plausible’s current pricing and feature list before deciding, because the table is a snapshot.

Self-hosting is the biggest difference

Plausible’s self-hosted edition is designed for a server you control, and it relies on ClickHouse, which is excellent for large volumes but heavier to run. Tidemark makes the opposite trade-off. It stores events in a regular database, runs on the PHP hosting many sites already pay for, and ships as a Docker image if you prefer containers. The cost of that simplicity is scale: Tidemark is built for the traffic of typical sites and small businesses, not for tens of millions of events a month on one box.

Features Tidemark does not have yet

We would rather say it plainly. Tidemark has goal funnels, revenue reporting, segments and journeys, but Plausible goes further in places we do not match yet. From what its public demo shows, that includes browser and operating-system version breakdowns. Neither tool does session replay. If those extras matter to how you work, Plausible (or a product analytics tool such as PostHog) is the better fit right now, and it is worth checking Plausible’s own feature list for the current picture.

Moving between them

If you already use Plausible, you do not have to start from zero. Tidemark can import Plausible’s CSV export, and because the script is compatible you can usually switch by changing the script address and keeping your goals. Here is how the import works.

Which one should you choose?

Choose by who you want to look after the server. If you want someone else to run it and need the extra reporting, a hosted Plausible plan is a safe choice. If you would rather own your data on hosting you already have, or you want the cheapest hosted option, try Tidemark. You can run both side by side for a couple of weeks and compare, which is the best test either way.

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